2024 is almost upon us so it is time for the last Jolly Club game of the year. In number 18 of the series, we fly to warmer climes on faraway islands. Here small airline companies compete for the top spot. Make sure you own the most shares, then you determine the next actions of the company! Help the companies grow so they can connect with each other to keep their heads above water.
In Up Too High, your goal is to grow the companies you own shares in as much as possible. By buying shares smartly, you can get a piece of all the big airports, or you can make decisions as president of a company. Do you have the most shares in an airport? Then you decide on the company’s actions. For example, you can invest in the growth of the airport, purchase airplanes and pay dividends. The larger a company becomes, the more a share is eventually worth. The player with the most value in shares wins the game. The game is played in rounds. Each round consists of two phases; a Shares phase and a Companies phase. In the Stock Phase, players buy a stock in order to expand their stock portfolio. In the Companies Phase, companies act in alphabetical order to generate income, buy expansions and pay dividends. In this phase, the president of a company determines what actions the company takes and how it continues to grow. For example, do you buy additional aircraft, or do you grow the airport level? That’s up to you. But be careful that another player does not get more shares and thus take over the presidency. At the end of the game, each share you own is worth as much as the total of the airport level and aircraft present. The player with the most valuable portfolio wins the game. 
Up Too High was designed by Joost de Kruijff, and was the winner of the 110 contest 2024. Joost also previously designed In Too Deep through Jolly Dutch. The illustrations were created by Gustavo Furstenau, who has illustrated many games for Jolly Dutch including In Too Deep, Click! The Great Wall, Unbeetable and Heroes of Oktoberfest. Up Too High is a game in Jolly Dutch’s environmentally produced Jolly Club card game line, which means it is made from FSC materials, biodegradable plastic, ink, and resin instead of glue. Its entire carbon footprint is also offset.